Work / Case study 022024–2026 · Remote with a US team
9 brands.One content system.
For Channel Precision, a US e-commerce agency, I designed Amazon content for footwear, workwear, outdoor and baby brands: listings, A+ and Premium A+ content, and a full Brand Store, with an AI-assisted workflow that cut delivery times by 45%.
ClientChannel Precision (North Carolina, US)
RoleAmazon Content Designer
ScopeListings, Basic and Premium A+, Brand Story, Brand Store
ToolsPhotoshop, Illustrator, Figma, AI image tools
9 brands · One content system · Amazon9brands100+listings designed15+projects at once45%faster delivery
Brands I designed for9 brands · 2024–2026
JoovyEvenflo
01StrategyDesign
Selling whereevery brand looks the same
On Amazon, a customer decides in seconds, scrolling through near-identical products. Each brand had its own identity and audience, but all of them had to follow Amazon's strict rules. My job was to make every product clear, credible and different, starting from how competitors presented similar products.
01InformMake specs and features readable at a glance.
02DifferentiateShow what this product does better than the next one.
03ContextualizePut the product where the customer will use it.
02Spotlight: DannerA+ contentE-commerce
Anatomyof a listing
One product, every touchpoint. Each image and module has a specific job in the customer's decision.
01Stop the scroll
02Explain
03Build trust
04Contextualize
05Remove doubts
Basic A+Carhartt · Scroll to see it all
Premium A+LaCrosse · Scroll to see it all
Brand StoryThorogood
03DesignBrand experience
Thorogood:a full Brand Store
A store is not a set of images; it is a small website inside Amazon. I organized categories, hierarchy and navigation so customers could explore the whole brand, not just one boot.
From a single lifestyle photo, I generated the missing angles with AI, then reviewed and retouched every image so it stayed true to the real product and to Amazon's rules. AI produced options; I made the decisions.
01Original photo
02AI generates angles
03 · Human checkProduct accuracy: seams, logos, materials
04 · Human checkBrand and Amazon compliance
05Retouch in Photoshop
06Published listing
Input
Generated
RejectedToo close to the original photo, yet the model no longer looked like the same person.
Final · Published Premium A+
Premium A+ · Frostflex · {{carN}} / 3
Same photo, a new productRefrigiwear · Frostflex bib overall
The same original photo inspired a second set for a different product, with a different model: AI generated the scenes, and I retouched each one until it read as a real photoshoot.
Selected AI scenes10 images · Several brands
My ten best AI scenes: people, light and materials that read as a real photoshoot, generated and retouched for boots and workwear across several brands.
Result45% shorter delivery times, across 15+ simultaneous projects
Faster production without lowering quality: every AI image passed the same review as a real photo. Also explored: a fully AI-generated product model for Ballerville.
05Art directionPhotoshop
Buildingthe scene
Lifestyle composites built in Photoshop: the product, a scene that tells how it is used, and the light and shadows that make it believable.
01Product
02Scene
03Process
04Result
BeforeAfter
Drag to compare
06Brand consistency
Nine brands,nine visual languages
Rugged workwear, western boots and baby products do not speak the same way. I adapted layout, type and imagery to each brand while keeping every module clear.
CarharttWorkwear · 5 products
ChippewaFootwear · 14 products
DannerFootwear · 30 products
Justin BootsWestern · 11 products
LaCrosseOutdoor · 16 products
RefrigiwearCold-weather · 16 products
JoovyBaby · 2 products
07Impact
Results
Over 100 listings and a full Brand Store for 9 brands, delivered 45% faster with an AI-assisted workflow, while juggling 15+ projects at a time.
100+listings
1Brand Store
45%faster delivery
15+projects at once
“
“She doesn’t just execute designs; she understands the branding, user experience, visual communication and business goals behind every project.”
“She needed very little supervision to organize her workload, prioritize projects and meet deadlines, even in fast-paced environments.”
“She naturally incorporated AI-supported solutions to optimize workflows without compromising creative quality.”
