Hi, I’mAlejandraLeal.
Visual designer and art director. I turn complex goals into visual systems people can understand and use.
For 6+ years I’ve designed for organizations, brands and institutions across Mexico, the US and Europe: from a brand ecosystem presented in Mexico’s Congress to Amazon content for Danner and Carhartt. I trained in visual information design, which means I start from what people need to understand, then make it beautiful. Today I’m finishing a master’s in strategic management, and I bring that business lens to every project.
Martha Alejandra Leal AburtoVisual designer · Art director · Puebla, Mexico
How I work
Experience
Education
Skills and tools
Kind words
She doesn’t just execute designs; she understands the branding, user experience, visual communication and business goals behind every project.
An intelligent, very responsible and hard-working young woman who knows how to work in a team and, above all, how to lead one.
Her ability to design learning tools was key to our training sessions, making the content accessible and engaging for every participant.
Translated from Spanish. Full letters available on request.
Art and cinema
taught me how to look.
Since I was a child, cinema was my favorite escape. Little by little, the films I watched educated and shaped me. I grew up learning different arts, and I still understand the world through art. That’s why I think in frames, light and story, in my photography and in every project I design.
When I’m not designing, I’m an actress and a film lover.